insight and strategy

Award-Winning Marketing Agency. 

Driving business objectives with Creativity and Top of Class Execution.
Use of Insight and Strategy, Pitcher Awards 2020 | Use of Media, Pitcher Awards 2021.

We are on a mission to build the next global African Brands.

With a presence in 8 African countries, we are committed to driving the growth of the continent by providing organizations a comprehensive approach with the speed and agility required to propel their businesses forward. 
Our research-based strategy means we kick-off our work with you by immersing ourselves in your industry, your vision, your culture and your market- working shoulder to shoulder with you to build creative and strategic solutions to your challenges.

Some of Our Work


Media Planning and Buying For Global Sports-betting Brand


Radio Campaign For Pan-African Sports-betting Brand


Brand Identity and Market Entry Strategy for CryptoExchange


PR Campaign for Global Energy Association

Kimpton Kawana Bay

PR Campaign For European Luxury Real Estate Development Firm

Opera News

Influencer Marketing For #1 News App in Africa

DAAR Communications PLC

Digital and PR Campaign for African Media Brand

Screenshot 2021-06-09 at 4.51.29 PM

Influencer Campaign For Gaming Brand


Who We’ve Worked With

Trusted By Top Executives in Nigeria and Beyond.

Chief Raymond Dokpesi Jr.

Executive Chairman,

DAAR Communications PLC

Creative, Intentional and not afraid of the grunt work. Ikechukwu and the team at Nelson Reids are a delight. 

A very good and professional agency, the team is very responsive in all kind of situations.

5-Star execution

Stefan Mark, 1xbet

Sascha Brandt, GOGLA

News + Insights

Image by CDC


Covid-19: Leading in a time of Crisis



Nelson Reids wins award for Use of Insight and Strategy

Nigerian Marketing predictions for 2021


Nigerian Brands face a unique challenge in 2021

Where we have appeared

Our Chief Executive Officer, Ikechukwu Maduka, appeared on Forbes predicting some marketing and public relations trends the world can expect in 2020 and highlighted areas where CMOs and brands have fallen behind in the previous years.

See Other Media Appearances: Here

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Speak With Us

Start your project or just speak with us to learn more about our company. If there's anything we enjoy as much as helping brands win-- it is talking about our company, our people, our work and our mission to build the next global brands. 

Address: 1, Engineering Close, First Floor, Off Idowu Taylor, Victoria Island, Lagos. (BY APPOINTMENT ONLY)

Tel: +2347086488885

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