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insight and strategy

Award-Winning Marketing Agency. 

Driving business objectives with Creativity and Top of Class Execution.
Use of Insight and Strategy, Pitcher Awards | Use of Media, Pitcher Awards 

We are on a mission to build the next global African Brands.

With a presence in 8 African countries, we are committed to driving the growth of the continent by providing organizations a comprehensive approach with the speed and agility required to propel their businesses forward. 
Our research-based strategy means we kick-off our work with you by immersing ourselves in your industry, your vision, your culture and your market- working shoulder to shoulder with you to build creative and strategic solutions to your challenges.

Some of Our Work

GIZ West Africa X ColdHubs

Strategy Consulting for GIZ Water and Energy for Food (WE4F) program in West Africa - ColdHubs

CASIO Middle East and Africa FZE

PR Campaign for CASIO Middle East and Africa FZE


Marketing and Strategy Advisory for growth-stage and market entry renewable energy companies


Branding for Pan-African Wax Fashion Brand


Media Planning and Buying For Global Sports-betting Brand


Radio and TV Campaign For Pan-African Sports-betting Brand


PR Campaign for Global Energy Association

Kimpton Kawana Bay

PR Campaign For European Luxury Real Estate Development Firm

Opera News

Influencer Marketing For #1 News App in Africa

DAAR Communications PLC

Digital and PR Campaign for African Media Brand

Easywin Lottos

Influencer and TV Campaign For Gaming Brand


Who We’ve Worked With

Trusted By Top Executives in Nigeria and Beyond.

Chief Raymond Dokpesi Jr.

Executive Chairman,

DAAR Communications PLC

Creative, Intentional and not afraid of the grunt work. Ikechukwu and the team at Nelson Reids are a delight. 

A very good and professional agency, the team is very responsive in all kind of situations.

5-Star execution

Stefan Mark, 1xbet

Sascha Brandt, GOGLA

News + Insights



Artificial Intelligence and the Marketing Industry: Friends or Foe?



Nelson Reids wins award for Use of Insight and Strategy

Business Owner in Workshop


How 'Afri-Pr' will connect brands to journalists in 54 African countries.

Where we have appeared

Our Chief Executive Officer, Ikechukwu Maduka, appeared on Forbes predicting some marketing and public relations trends the world can expect in 2020 and highlighted areas where CMOs and brands have fallen behind in the previous years.

See Other Media Appearances: Here

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Business Owner in Workshop

Introducing Afri-Pr 

Reach more customers across Africa; Enhance your reputation; better position your brand

Get notified every time there's an opportunity to earn free media coverage for you, your company, client, team or product.


Get access to over 1500 Journalists and media practitioners across 54 African countries reporting the news and stories that move your market;


Get requests from Tier 1 media seeking expert opinion and become a recognised thought-leader, better position your brand and get the right publicity required to grow your business and enhance your reputation.

Speak With Us

Start your project or just speak with us to learn more about our company. If there's anything we enjoy as much as helping brands win-- it is talking about our company, our people, our work and our mission to build the next global brands. 

Address: 1, Engineering Close, First Floor, Off Idowu Taylor, Victoria Island, Lagos. (BY APPOINTMENT ONLY)

Tel: +2347086488885

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