Bringing true African Representation to a Global Gaming Franchise

​When Tech giants Tencent tasked us to improve the perception of their $19bn gaming franchise PUBG Mobile within Africa, we developed a PR strategy that reiterated our desire to see greater representation and recognition of African
gamers. And now for the first time in the history of gaming, globally, you can play with characters that wear the same skin color as you, dress in the same costumes as your heroes past, celebrate victories with dance moves formed
in streets not far from where you grew up, and enjoy unprecedented access to airdrops and tournaments once closed off to gamers in Africa.

For the first time, African voices, culture and creativity are reflected in a game played and enjoyed by over 30 million people every single day. And we are most proud to have secured Tier-1 press coverage across South Africa, Nigeria, Kenya, Francophone Africa, Ethiopia, Ghana and ​​​more. 

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