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Launching PFL Africa - Turning a presser into the event of the year! 

The Brief: 

Our client, Professional Fighters League (PFL), tasked us with organising a press conference to announce the introduction of PFL Africa and create excitement for the arrival of the fastest growing MMA competition in the world.

What we did: 

  • Conceptualisation

  • Planning

  • Branding

  • Production

  • Guest Management

  • Media Relations

Conceptualisation, Planning and Execution:

 

 

 

 

 

 

 

 

The Result:

1. 284 pieces of coverage including ESPN, BBC, SuperSport, DW, Reuters, CNBC, Arise Tv and others.

2. Generated over $9,422,421.87 in Advertising Value Equivalent (AVE)

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