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Launching PFL Africa - Turning a presser into the event of the year!
The Brief:
Our client, Professional Fighters League (PFL), tasked us with organising a press conference to announce the introduction of PFL Africa and create excitement for the arrival of the fastest growing MMA competition in the world.
What we did:
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Conceptualisation
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Planning
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Branding
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Production
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Guest Management
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Media Relations
Conceptualisation, Planning and Execution:
The Result:
1. 284 pieces of coverage including ESPN, BBC, SuperSport, DW, Reuters, CNBC, Arise Tv and others.
2. Generated over $9,422,421.87 in Advertising Value Equivalent (AVE)
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