Preparing the strategic communications plan for $200m global paper giant.
Our client, a global leader in the paper and pulp industry revamped its strategic plan to focus on long-term thinking in a bid to remain competitive and secure its future.
The objective was to communicate the company's new vision; the action plans to be executed; and the imminent changes in human capital, structure, culture and ways of working to employees and other key stakeholders- keeping them informed to their new responsibilities, motivated to win as one and excited for the future that would be the emergence of a truly world-class company.
The message was designed to achieve three goals:
1. Build morale and a sense of being, by appreciating all key stakeholders for their monumental efforts and commitments over the years that had seen the company grow into a leading paper and pulp powerhouse in the world.
2. Deliver a clear understanding of what was at stake and what was required of each and everyone involved, from senior executives to trainees and vendors- establishing a unified goal and reiterating the positives of collective effort and a winning mentality.
3. Keep everyone abreast of how the strategic plan was coming together as regards implementation by the department and any modification in plans, parts or personnel.
The right message to the right people via the right channel is what makes for optimum communication. So, we alternated the delivery channels using a carefully blended mix of emails, bulletin boards, roadshows, meetings and conferences to best deliver the message at each phase of execution.
A critical part of implementing the strategic communications plan for us, was to establishing a water-tight and credible feedback channel to get unadulterated and unbiased key stakeholder views as regards the wholesome transformation in the organization- understanding the climate and situations on ground to better inform decisions.
Initiation of a smooth transformational experience for a global powerhouse.